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Culture has always defined success in banking—discipline, hard work, and relationships remain core. But in 2025, firms must pair those values with modern capabilities and ways of working. Underinvesting will quietly erode market share, talent, and revenue, while those that embrace evolution strengthen competitiveness and sustain growth.

At KTB Advisory, I help markets and research businesses transform scattered data and underused resources into clear, actionable strategies. My proven, human-centered consulting process enables smarter analytics, improves client engagement, and drives measurable results—whether you need a full strategy reset or targeted optimization in key areas.