Samples of Past Work
Lander Analytics - AEDify Fact Sheet
I led the initiative for my client, Lander Analytics, to bring their newly launched data product, AEDify, to market. This engagement involved crafting a comprehensive business strategy to commercialize multiple offerings, defining the Minimum Viable Product (MVP), carefully curating a target client list, and designing and executing essential collateral. Below is one such collateral piece: the AEDify Fact Sheet.
Lander Analytics - Government R Conference
My client, Lander Analytics, hosted the Government & Public Sector R Conference in October, focusing on secure AI applications, expanding analytical capabilities with DuckDB, and solving real-world challenges through LLMs, amongst other relevant topics. I worked with the team to streamline the agenda, clustering related topics, and revamped their marketing from broad mailers to targeted, content-rich flyers and social media posts —boosting client engagement and click-through rates. In addition, I created collateral to be featured onsite, such as the Lander brochure you can view below.
Lander Analytics - Leading Innovation in the Open Source Data Community
Barclays - Institutional Investor Survey Results
The Institutional Investor research survey is a highly influential annual ranking of investment research providers. The survey's recognition can significantly impact a firm's visibility, reputation, and credibility in the investment community, leading to improved client relationships and higher revenues for those ranked. My team at Barclays was instrumental in constructing the sales and marketing campaigns that led to improved/sustained rankings in an immensely competitive environment. See the press release from Barclays regarding this survey below.
Barclays - U.K. Spend Trends 2.0 Launch
Barclays' UK Spend Trends 2.0 is an advanced analytical tool providing insights into UK consumer spending patterns, utilizing data from over 12 billion anonymized transactions on Barclays credit and debit cards. This tool is valuable for businesses, investors, and policymakers, particularly in understanding consumer spending shifts. My team at Barclays orchestrated the go-to-market strategy, from customer segmentation to value proposition, through to the marketing, pricing, and sales strategies. See below for the press release covering this product.
Barclays - Global Financial Services Conference
The Barclays Global Financial Services Conference is one of the premier events for corporates and investors around the globe, connecting the C-suite from hundreds of companies with thousands of institutional clients. My team at Barclays was responsible for the orchestration of the event in its entirety, securing significant revenue for the firm through seamless execution. See the full agenda of company presentations below.